CREATIVE SERVICES

DESIGN FOR HUMANS

Lightway works at the convergence of creative and technology merging physical and virtual spaces to produce wholly new experiences for our clients and their audiences. We have access to the absolute latest in immersive display technology, from holograms to massive LED screens and everything in-between. Our teams have built large-scale installations working with major arenas, stadiums, and cultural institutions to redefine what is possible.

  • Advertising and Branding

  • Public Spaces and Events

  • Sports Entertainment

  • Theme Parks

  • Cultural Venues

  • Performing Arts Centers

  • Live Entertainment and Theater

  • Art Museums & Non-Profit Arts

  • Resorts and Casinos

  • eSports and Gaming

Capabilities

The Lightway team has a proven track record of delivering amazing experiences for sports, entertainment, theme parks, cultural venues, performing arts centers, live entertainment and theater, art museums, resorts and casinos, and a variety of engagements with corporate clients from product launches to trade shows.

Sectors

  • Corporate Engagements

  • Regenerative Development

  • Creative Technologies

  • Engineering

  • Architecture

  • Philanthropy

  • Academia

  • International Collaboration

  • Futurism

  • AI Research and Development

Areas of Expertise

  • Brand Activations

  • Live Event Production

  • Experience Design

  • Celebrity Management

  • Film and TV Development

  • Theatrical Direction

  • Experiential Design

  • Immersive Media Design

  • Immersive Brand Integration

  • Concert Development

  • Festivals and Conferences

  • Cross-Medium Staging

  • Media Licensing

  • Construction Management

  • Sponsorships and Partnerships

  • Content Strategy

  • User Experience Design

  • Animation Design & Production

  • Visual Design

  • Lighting Design

  • Audio Environments

  • Interface Engineering

  • Software Engineering

  • Systems Integration

  • Product Development

  • Audio Visual Integration

  • Hardware Systems

  • Signage (Static & Digital)

Architectural + Communications

Via our subsidiary, Metropolitan Interactive, we offer a range of architectural integration services, construction managements, software development, and product design and development services.

Metropolitan’s team of technologists, digital marketing strategists, AV and theater consultants, interaction designers, visual designers, content strategists, electromechanical and product packaging engineers, project managers, sales and marketing consultants, IT support personnel and other professionals create thoughtful connections between brands and consumers through meaningful experiences that are tactically crafted to drive transformative growth.